Opera Mediaworks releases Q2 State of Mobile Advertising report: iOS keeps bringing more money than Android

IntoMobile writes, Opera Mediaworks released its Q2 State of Mobile Advertising report, briefing the industry on mobile monetization and advertising trends that unfolded during the period. Here are the highlights: iPhone is still a clear revenue winner, generating 36.4% of revenue compared to Android?s 27.8%. Additionally, iOS also accounts for 43.8% of impressions though Samsung?s dominance of the Android market (58.5%) makes it a strong contender. Baseball season kickoff makes Sports the No. 1 revenue generator for the quarter. Though Sports only commands a 6.5% share of the revenue generated across all?

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Source: http://mobilitybeat.com/intomobile/124856/opera-mediaworks-releases-q2-state-of-mobile-advertising-report-ios-keeps-bringing-more-money-than-/

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